Salty Avalon has a rich history on the shores of the Northern Beaches.

Established over 18 years ago as the children’s retail fashion store I Am Kidz, we have helped launch countless Australian designers and have been an advocate for slow fashion and unique design.

Alongside our first tiny customers, our collections have grown and today we represent some of Australia’s finest design talent for both women and children.

In 2020 our journey continues at as we look to the future and make plans for our premiere label with Salty Avalon owner and author Belinda Nowell @boabel at the helm. 

We have so many ideas but are taking the slower path. It’s time to take a breath and think about the impact any new product is going to have on our customers and the Earth.

Please follow our journey at @saltyavalon